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I Didn’t Know You Did That
So, honestly now, have you ever heard the words in the title to this post from a long-time customer? We all have, I’m afraid, and shame on us. When a customer becomes a customer, it’s usually to...
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The Selling System Technology Toolkit
Image credit: chuckoutrearseats via Flickr In response to yesterday’s post Installing a Selling System, a reader asked me what tools I favored for each of the steps in the system I described. There’s...
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People Who Search Convert
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Terry Costa – Enjoy! People who conduct searches on a website convert at a higher rate than people who don’t. So it...
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Sales Is a Function of Marketing Pure and Simple
Over the years one of the great breakdowns in many of the small businesses that I’ve worked with lies in area of sales. Now it might be tempting to conclude that what I referring to is a lack of sales,...
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How to Determine When A Lead Is Sales-Ready
How to Determine When A Lead Is Sales-Ready written by Kala Linck read more at Duct Tape Marketing Today’s Guest Post is by Ellen Gomes – Enjoy! Relay runners know that the exchanges make or break a...
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How Wedding Planning Taught Me How to Nurture Social Media Leads
How Wedding Planning Taught Me How to Nurture Social Media Leads written by Alex Boyer read more at Duct Tape Marketing As a marketer, sometimes it ‘s hard to stop thinking about marketing and remind...
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Must-Use Lead Conversion Tactics for Video Marketing
Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing On SnapChat the other day, one of the live feeds featured was “Farm Life.” Because I have a...
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Not All Prospects Are Created Equal
Not All Prospects Are Created Equal written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Scott Oldford When marketers create one size fits all marketing campaigns they turn...
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